Tuesday, April 05, 2011

Joining Inadco

Today, Inadco announced that I joined the company as Chief Operating Officer. I couldn't be more excited and energized by the opportunity. The company is building a platform to enable Cost-Per-Lead advertising on Display inventory. It has the potential for changing the Display advertising world at the same time that it transforms the traditional lead generation business and delivers a much better experience for consumers. What a trifecta!

Here is the press release. TechCrunch wrote a very good piece on Inadco, only miscategorizing us as a network along the lines of an "AdSense for Leads". We're a platform company, so we see the world a bit differently. AdExchanger also just pushed a pretty comprehensive interview.

One of the things I love about Inadco's business prospects is the depth of innovation this market opportunity affords. Once you start digging into what it really takes to merge CPL and Display, and I have already done a lot of this digging, you realize that there is a vast, untapped landscape upon which to stake a claim. There are so many things that CPL on Display can do that have never been done before, and Inadco is the only company focused on doing those things. When there's lots of room to innovate through technology, it is a great sign for the value of the business opportunity.

We're already off to a great start, driving leads for advertisers in 15 different categories or verticals, including many finance, home improvement and legal services categories, in addition to group buying, online education and many others. How many companies that claim they do CPL can support 15 different categories? Answer: none. And we're heading for literally hundreds of categories.

The company is backed by Chris Moore from Redpoint, who may be the most knowledgeable VC when it comes to ad technologies, having been the original VC in RightMedia, and currently on the boards of companies like Efficient Frontier and BlueKai. Angels in the deal include Mike Walrath, the founder of RightMedia, and Matt Coffin, founder of Lower My Bills. Talk about innovators in Display and Lead Gen! The board includes Chris, Mike, James Walker (Founder and CEO) and myself, which couldn't be a smarter, more insightful and effective board for Inadco.

Thanks to everyone for their best wishes and notes of support! We'll make you proud!

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