Monday, November 01, 2010

Yahoo! Network Plus Achieves Triple Crown

Today, Yahoo! announced a new name for the display ad network: Yahoo! Network Plus, or Net+. We did the rebranding to highlight the achievements of the network. Most stunningly, in the three years since BlueLithium and Right Media were acquired by Yahoo!, the network has completed the Triple Crown of display ad networks. Net+ is now the U.S. leader in reach, impressions served and media spend. These are the most meaningful measures for ad networks, and Net+ is the leader in all of them! You can read more on the Yahoo! advertising blog.

One of the things I love about this accomplishment is that it was done with a true team effort. You can't be the market leader in all these measures without fantastic performance by sales, marketing, optimization, targeting, and platform products, all working together. Every one of these things need to come together to out-execute every other network in the market. Honestly, I couldn't be more proud, especially since when I joined BlueLithium, we were a mere mouse dancing with elephants. Now we're a race horse, and we just won the Kentucky Derby, Preakness and Belmont!

The coverage of the announcement is also already showing pick up against our key messages. Read my interview with John Ebbert from AdExchanger for more detail.

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