Pete Kim was kind enough to credit me with inspiring a post he just made on dynamic advertising powered by real-time data. I love the idea of utilizing data that is available, yet under-leveraged, to enhance the effectiveness of online advertising and improve a marketer's business. Finding untapped opportunities is like digging for gold and hitting a rich vein.
I'm not sure I like the name "pop-tart advertising", but I love the concept. Perhaps we should call it "one-to-one logistics"?
Either way, "Eureka!"
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