Friday, November 20, 2009

Pop-tart advertising

Pete Kim was kind enough to credit me with inspiring a post he just made on dynamic advertising powered by real-time data. I love the idea of utilizing data that is available, yet under-leveraged, to enhance the effectiveness of online advertising and improve a marketer's business. Finding untapped opportunities is like digging for gold and hitting a rich vein.

I'm not sure I like the name "pop-tart advertising", but I love the concept. Perhaps we should call it "one-to-one logistics"?

Either way, "Eureka!"

No comments: