Friday, July 31, 2009

The Next $25 Billion

I delivered a keynote presentation at the Online Media Marketing and Advertising (OMMA) show in San Francisco yesterday. The topic was "The Next $25 Billion", or how the online advertising industry will double revenue from $25 Billion to $50 Billion. Here's a decent summary. Jarvis Coffin, an online ad old timer, commented on the content in his blog and on the Huffington Post. Thanks for the shout out, Jarvis.

There were also a bunch of tweets on the subject. Here are some that I was able to capture:

I got a lot of positive feedback on the presentation, but the reality is that I had a lot of help and input. As is often the case with keynotes, it isn't the right forum to recognize all those people, so I'll do so here. First, I've got to mention Mitch Spolan, from whose presentation a key section of slides was lifted. If there's a more passionate and clear presenter in online advertising, I haven't met him/her. I also want to thank Jennifer Young for helping prepare much of the material and work with the design team. I also got input from Bill Wise and David Kopp, both of whom always have provocative insights. Last, but not least, my wife gave me some really valuable feedback when I was fine tuning the delivery. Thanks to everyone.

Late addition: there's video! OMMA posted the video of the presentation, which you can watch. The video got glossed by Zach on the Triggit blog, and then picked up by AdExchanger.

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